Step-by-Step Techniques to Market your Photo Booth Business
Photo booth rentals are one of the biggest trends. Weddings, anniversaries, birthdays, graduations, family reunions, and even corporate events; people are renting photo booths en-masse, which means that the photo booth industry is booming! As an entrepreneur, you’ve decided to jump on the bandwagon yourself!
You’ve completed your 360 photo booth purchased, ring light photo booth, or whatever other type of photo booth you’ve opted for, you have all of your props, you’ve set up packages and established your rates, and you’ve even hired a staff. You’ve got your photo booth rental business set up and ready to go, so now what? Well, you need to get the word out about your venture and start marketing your services. While it would certainly be nice if you set up shop and your phone instantly started ringing off the hook or your inbox was instantly full, unfortunately, that isn’t the way things work.
Just like you would need to do if you owned and operated a business in any other industry, you need to market your selfie booth company. That’s a lot easier said than done, however. If you’re scratching your head and have absolutely no clue what to do, keep on reading! Below, you’ll find a handy and easy-to-follow guide that details how to successfully market a photo booth business.
Build a Website
First things first: you need to build a website. In today’s fast-paced, digital world, having an online storefront is an absolute must. The vast majority of consumers rely on the internet to find the products and services they require, which means that they’re more than likely going to do a search online to find companies that offer photo booth rental services for their events. That said, having a website is an absolute must. In the age of technology, a website can be thought of as a business card, as well as a storefront. It’s also the first and most important impression that potential customers are going to have with your business.
Your website should convey vital piece of information about your company. The following are just some of the elements and info that it should feature:
- Information about your company; how long you’ve been in business, your credentials, where you’re located, events and areas you services, etc.
- Contact information, including your phone number, email address, social media profiles, hours of operation, etc.
- The services you offer. Be sure to highlight what is included with your services. If you offer any packages, highlight what is included with each package.
- Client testimonials
- Eye-catching and descriptive imagery and/or videos. Include images of your photo booths, as well as images from events that you’ve performed for.
In addition to featuring key information and details, your website should also be visually pleasing, yet not too busy or too showy. It should be easy to navigate, too; in other words, visitors should be able to find what they’re looking for with ease.
If you don’t have experience building or designing a website, hiring a professional to do so for you would be a worthwhile investment.
Establish Your Online Presence
Once your website is up and running, it’s time to start working on establishing your online presence. Local marketing is vital; this is particularly true in the age of smartphones and mobile devices, as an estimated 80 percent of consumers use their smart device to find info about local businesses. That said, establishing an online presence is a must.
When you’re building your website, make sure that it is mobile-friendly; better yet, opt for an adaptive design. What does that mean? As the name suggests, adaptive website design means that a website will instantly adapt to the display that a visitor is viewing it on; in other words, visitors will have a great viewing experience, whether they are visiting your website on their desktops, laptops, tablets, or smartphones.
When building your online presence, listing your photo booth business on Google My Business would be incredibly beneficial. Why? Well, Google is the most widely used search engine, and when you list your business on Google My Business, those who are searching for services that your business offer will be able to use Google Maps to find your business, and to learn the essentials, such as your hours of operation, contact info, the services you offer, your service areas, etc.
Optimize Your Content
One of the most effective ways to market your photo booth business online is through the content you share. Compelling, SEO- (search engine optimized) friendly content is not only recommended; it’s a must. SEO is a set of practices that are designed to enhance both the appearance and the positioning of web pages in the organic search results. Since organic search is the top way consumers find and access content online, implementing a thoughtful SEO strategy is vital to the success of your business. In other words, by implementing an SEO strategy, you’ll improve the visibility of your website on search engines like Google, Yahoo, and Bing. The better your SEO, the higher your website and webpages will show up the search engine results pages (SERPs) of users.
There are a number of steps involved with developing and implementing an effective SEO strategy. Some of the most prominent steps include:
- Targeting keywords
- Analyzing Google’s first page
- Optimizing for on-page SEO
- Optimizing for search intent
- Focusing on content design
- Building links to our page
- Posting optimized content
Like your website design, if you aren’t sure how to develop and implement an SEO strategy, consulting with an agency that specializes in search engine optimization would be well worth your while.
Don’t forget to market your photo booth rental business on social media! Social media is one of the most powerful marketing tools today. With literally billions of active daily users on platforms like Facebook, Instagram, Twitter, YouTube, and more, the opportunities to reach a wider audience abound when you make use of social media marketing.
You’ll first need to set up pages on the sites you want to market on. Make sure your pages are professional, informative, and compelling. You’re also going to want to post relevant, attention-grabbing images and posts that will help to attract more followers, encourage more interaction, and prompt more sharing. It’s also important to note that when followers connect with you on your social channels, make sure you respond promptly, as doing so will increase your chances of developing more meaningful connections.